Is This the Agency Version of a Blood Oath?

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By Kiran Aditham

We’re not sure if this is just a bold declaration or required documentation, but TBWA\Chiat\Day LA creative director Nobbie Kim has set some high standards for himself in this, your image of the day. We can’t recall how this fell into our laps, but in any case, it’s quite the ambitious goal for a guy who just joined the agency nine months ago after a yearlong stint at Innocean. We wish you the best, Mr. Kim.