Best Western, “the world’s largest hotel chain” according to the release, picked IPG-owned, New York-based Gotham as its AOR. Gotham will manage the integrated creative and strategic duties for the chain– which spends $45-50 million annually in media–including major 2010/ 2011 initiatives and campaigns. Meanwhile, BW’s media biz will continue to be handled by Initiative Media.
More: “Holiday Inn Campaign Kicks Off After Lackluster Logo Change”
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