IPG Mediabrands collaborated with TubeMogul, “the leading advertising software company for digital branding,” to create the Ad-Tech Apprenticeship, “the first apprenticeship in the advertising technology industry.”
The one year program sends apprentices on an intensive training program that involves six month rotations at IPG Mediabrands and TubeMogul offices in California, allowing successful applicants to experience “a vast media agency capability at IPG Mediabrands, and an entrepreneurial, technology-focused organization at TubeMogul.” Apprentices will gain an understanding of the digital business, as well as a full skill set in programmatic advertising.
“As we enter a data-driven age where software powers the execution of brand advertising, there is a need for a new generation of professionals with distinct skills. This apprenticeship is specifically designed to foster that talent, combining IPG Mediabrands’ leadership in moving the industry towards automation with TubeMogul’s innovative, technology-driven environment,” said Brett Wilson, CEO and Co-Founder of TubeMogul.
The Ad-Tech Apprenticeship began accepting applications last month, so head over to the site and apply now if you’re interested (or would just like to learn more). TubeMogul and IPG Mediabrands will be looking for “the most curious, ambitious and creative graduate talent and will give successful candidates the opportunity to start their media careers at TubeMogul or IPG Mediabrands.” Selected applicants will begin the year-long program in June.