Interplanetary, the Soho agency created by Ogilvy, G2 and Wunderman alums, is now open for business (sorta fun fact: the agency’s western “satellite” office is headed up by Chris Parker, son of George Parker, hence his spacesuit shot to your left).
The first work from the startup is a new campaign for the Leukemia & Lymphoma Society and in the 60-second spot below (directed by Rick Knief), agency and client ask potential donors and supporters to imagine the day when cancer will be cured. The premise is compelling enough to stand out from typical medical commercials. Many of us have been affected in some way by cancer, and the day we find a cure, whenever that may be, will surely stick in our memories for as long as we live.
As for the spot, it’s melancholic and emotional, narrated by the deep, soothing voice of cancer survivor and Dexter star, Michael C. Hall.
Check out a 30-second clip from the campaign after the jump.