Innocean Worldwide Europe teamed up with digital agency La Red to launch a campaign for the Kia Sorrento celebrating the vehicle as “Made for perfectionists. Perfect for everyone.”
The campaign features four ads celebrating perfectionists from different backgrounds: a chef, an artist, a fashion designer and a basketball coach. Each spot highlights one of the professional’s exacting standards, drawing parallels to the high quality standards of the Kia Sorrento. Innocean worked on the story development, strategic planning and broadcast execution, while La Red developed the overall and digital execution concepts, and the web films.
“Kia prides itself with its ability to surprise and for this particular campaign we wanted to channel this spirit to present a new, more sophisticated side of the brand,” said Andreas Cordt, client service director for Innocean Worldwide Europe, in a statement. “Through our close collaboration with La Red, we decided to focus on ‘the perfectionists’ who wouldn’t settle for anything less than the best.”