With the 2014 World Cup in Brazil now just over a week away, Innocean has kicked off Hyundai’s World Cup campaign, entitled “Because Futbol.”
In the campaign, two new in-game 30-second spots featuring the redesigned 2015 Hyundai Sonata will accompany digital, social, CRM, and retail executions. The spots will air on ESPN and Univision “as part of Hyundai’s exclusive whistle-to-whistle automotive advertising sponsorship of the World Cup series broadcasts on the networks.” The creative theme behind both “Avoidance” and “Boom” is fan passion, with Innocean likening fans loyalty to their team to Hyundai’s number one ranking in customer loyalty. In “Avoidance” a passionate fan leaves the office having recorded the day’s match. Seeking to keep himself in the dark on the game’s outcome, he goes through all sorts of trouble to avoid interacting with those who would spoil the surprise. “Boom” looks at a completely different aspect of fan passion. The campaign also includes a “#BecauseFutbol” site, built on the Tumblr platform, which “inspires and engages fans with unique content and tools developed by dozens of leading Tumblr artists and content creators.” Tumblr artist content will also be featured on the Times Square Billboard in New York during the days leading up to the World Cup.
“Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president, marketing, Hyundai Motor America. “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen.”
Stay tuned for credits and “Boom” after the jump.
Credits:
Client: Hyundai Motor America
Spots: “Boom” and “Avoidance”
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun
Creative Directors: Barney Goldberg and Tom Pettus
Associate Creative Director, Art: David Mesfin
Senior Copywriter: Nick Flora
VP, Director of Integrated Production: Jamil Bardowell
EP/Content Production: Brandon Boerner
Associate Creative Director: David Levy
Senior Copywriter: Ryan Durr
VP, HMA Account Services: Marisstella Marinkovic
Account Director: Lester Perry
Account Supervisor: Casey Nichols
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Mala Vasan
Directors of Photography: Jess Hall and Jokob Ihre
Editorial Company: Union Editorial LLC
Editor: Jim Haygood
Vice President/Executive Producer: Megan Dahlam
Music Company: The Rumor Mill
Telecine Place: CO3
Online Place: Resolution
Record Mix Place: Eleven Sound
Mixer: Scott Burns
Client: Hyundai Motor America
Project: Tumblr Site “Because Futbol”
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun
Creative Directors: Tom Pettus and Barney Goldberg
Associate Creative Director, Art: David Mesfin
Art Directors: Andrew Kapamajian, Vince Feliciano, Joe Bergman, Jose Eslinger, Nick Sickleton and Alex Frankel
Copywriters: Brian Chin, Josh Cassidy, Marvin Figueroa, Carissa Levine, Nick Flora and Jeb Quaid
Developer: Jamie Hunt
Technology Director: Doug Palmer
Information Architect: Dustin Howard
User Experience Director: Nate Manchester
VP, Director of Integrated Production: Jamil Bardowell
Director of Digital Production: Matt Pollock
EP/Content Production: Brandon Boerner
Senior Digital Producer: Melissa Moore
Senior Content Producer: Nicolette Spencer
Print Producer: Patricia Marquez
Art & CGI Supervisor: Barb Sanson
“VP, Group Account Director: Lester Perry
Account Director: Cassie Reed
Account Supervisor: Casey Nichols
Account Executive: Nadia Saavedra
VP, Planning Director: Nguyen Duong
Tumblr Artists: Adhemas Batista, Adam Osgood, Dušan Čežek, Ali Graham, Matthias Brown, Daniel Nyari, Kieran Carroll and Ezra Wube
Production Company: Tool of North America
Managing Partner, Digital: Dustin Callif
Producer: Simi Dhillon
Managing Director, Live Action: Oliver Fuselier
Creative Director: Michael Sevilla
Creative Director: Bartek Drozdz
Senior Designer: Josh Jetson
Jr. Designer: Yuee Seo
Senior Developer: Simon Lindsay
Senior Developer: Richard Mattka
Senior Developer: Josh Beckwith
Tech Manager: Vincent Toscano
Head of Digital Production: Joy Kuraitis
Digital Producer: Simi Dhillon
Content Creators: Activator Pictures, ilovedust, Golden Wolf