AKQA sure knows how to make an entrance, whether good or bad, as the agency announced its arrival in Cannes by unveiling a giant inflatable lion cub outside the Palais. The lion cub is the mascot for the entry fee-free Future Lions event, which takes place on Friday at the Esterel Theatre and where little to no rules or restrictions apply in terms of terms of media or technology, product or target audience. Rules on tackiness meanwhile are still up for debate.
More: “AKQA Set to Open Berlin Office”
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