California-based restaurant chain California Pizza Kitchen appointed Baltimore-based marketing communications agency imre as its social media agency of record for 2016 following a review.
imre is tasked with building an enhanced social media presence for the brand on Facebook, Twitter, Instagram and Pinterest as part of its ongoing “Next Chapter” initiative, which includes an updated and expanded menu. Traditional creative was not part of the review and will presumably remain with Los Angeles-based Stun Creative, which won AOR duties back in December of 2014.
“We wanted a bold, strategic agency partner that could help us bring California Pizza Kitchen’s culture of innovation to life across our social channels,” said California Pizza Kitchen executive vice president, Chief Brand Officer Natalia Franco. “imre has brought a strong understanding of our consumer landscape and the agility we need to deliver best-in-class social storytelling and content.”
“We are energized by California Pizza Kitchen’s bold passion and fresh take on the polished casual dining category,” added imre partner and president Mark Eber. “Our companies are a great cultural fit and we’re thrilled to have the opportunity to accelerate and deepen the brand’s growth in the social space.”