While we await some news regarding what tipsters allege is a “monster size digital win” for imc2, the Dallas/New York-based agency has something else major to report in the meantime, mainly that it’s re-branded as MEplusYOU. Sure, it could just as easily be the name of some buzzworthy indie band playing the third stage at the Coachella or Pitchfork fests, but MeplusYou is actually “…a reflection of a decade-long evolution in which we’ve established a reputation for our ability to authentically connect brands with people to build trust and transactions” according to a statement from agency president Marc Blumberg.
Despite losing its piece of the Radio Shack biz to Grey (the social media portion, to be exact) the 17-year-old agency now known as MEplusYou still continues working with the likes of Louisville Slugger, Pizza Hut, Omni Hotels & Resorts and Enterprise among other counts. We’ve been told that staff count will remain intact.