IKEA Creates a Cookbook, Humanity at Large Gets a Holiday Gift Idea

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By Bob Marshall Comment

Whether you’re the type of IKEA loyalist who organizes their bookshelf according to catalog publication date or even if you’re the sort of Fight Club fanatic who considers the brand, like Starbucks, to be part of the mass-produced forces of capitalist evil, it will be hard to ignore IKEA’s new 140 page book, especially with the holiday season fast approaching.

Part of the company’s new “Homemade is Best” campaign from hometown shop Forsman & Bodenfors (what say you, Ogilvy?), IKEA is taking a modern art approach to their appliances, using food to sell their products. Aside from the physical cookbook, Carl Kleiner’s simplistic food photography is also available as a mobile app for those looking to add a touch of Sweden to their baking.

The cookbook is available free to customers who visit IKEA’s kitchen section in Sweden, but the company plans to make it available in the United States shortly. Yeah, it’s cheesy, but it looks pretty tasty, too.

A Swedish ad for the economical home furnishing chain’s Kondis cooking app follows after the jump.

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