IHOP has returned creative duties to McCann LA, which was originally responsible for the diner chain’s account from 2002 to 2007 and came up with the “Come hungry. Leave happy.” tagline in the process.
Effective July 1, McCann LA will guide brand strategy and broadcast creative for the brand, while UM will continue to handle IHOP’s media planning and buying. IHOP was previously handled by VitroRobertson, which won the then-$80 million ad account in December 2007.
In a statement, IHOP president Jean Birch says, “We’ve had a successful history with McCann over the years, and saw both creative and business opportunities in having IHOP creative and media managed within McCann Worldgroup. We look forward to a productive partnership.”
More: “McCann Brings On Strategic Planning Help in LA, Detroit”