‘Ideas Man’ Retools Workshop, Launches Guerilla Marketing School

By Kiran Aditham 

It’s been a couple of months since we’ve heard from Floyd Hayes, the “ideas man” himself who most recently concocted the “world’s fastest agency.” Just before that concept came to light, though, Hayes leveraged his years of experience in guerilla marketing, specifically as a creative director at U.K./NY shop Cunning, to launch a $49 course called “Free Thinking for Sale” (see clip below for reference).

Well, after a few months of trial and error, Hayes has checked in to tell us that he’s retooled the “Free Thinking” concept, shaved the price and has launched an online, interactive workshop called, yes, the Guerilla Marketing School. According to Hayes,  GMS is aimed at anyone interested in marketing, advertising, PR stunts, getting attention for their cause or just developing their creative thinking skills. This time around, Hayes’ workshop will cost you a cool $20 and his GMS course can be taken “anywhere at anytime, in one go or in snack-sized bites.” Well, why steal any more of the man’s thunder, go here if interested in learning more.

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