The U.S. Internet advertising revenues reached $6.4 billion in the third quarter of 2010, which is the highest quarterly result ever for the online advertising industry on record and a 17 percent increase from the same period in 2009. The third quarter 2010 revenue estimates were announced today by the Internet Advertising Bureau and PwC US.
Randall Rothenberg, the IAB’s president/CEO says in a statement, “The Internet has transformed consumers’ lives and how they experience entertainment, information and brands, marketers have embraced digital media because that’s where they can engage with their consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy.”
It’s a sign of the times. You can surely expect that number to keep on climbing throughout the next few years. Before you know it, there will be only online revenue. Read the full report here.