Queen makes for a good video. Whether a drunk Canadian is singing every word of “Bohemian Rhapsody” in the back of a squad car, Cosmopolitan Las Vegas is getting competitive men involved poolside, or Hyundai is encouraging its drivers to free themselves, the classic rock band steps up to every occasion.
In the new Hyundai spot for the i30, Innocean Australia and director Steve Hudson of Hungry Man have created a collage of scenes amounting to the opening lines of Queen’s song “I Want to Break Free.” Showing both work and play, a dreary elevator opening and an exhilarating lake swim, Hyundai inspires its drivers to make the most of their weekends, their summer, and their lives. Even if you’re unfamiliar with the Queen tune, this ad’s mix of landscapes, characters (a weird Australian porcupine?), and scenarios means an engaging 45 seconds.
Credits after the jump.
Spot Client: Hyundai i30
Spot Title and Length: Break Free :44
First Air Date: June 18, 2012
Location: Australia
Director: Steve Hudson
Production Company: Prodigy Films, HUNGRY MAN
Hungry Man EP/Managing Partner: Kevin Byrne
Hungry Man EP’s: Matt Buels, Martin Box
Prodigy Films EP/Managing Director: Jonathan Samway
Prodigy EP: Nerissa Kavanagh
Production Company Line Producer: Sarah Nicols
DP: Robert Humphries
Agency: Innocean Australia
Agency Producer: Tania Templeton
Creative Director: Scott Lambert
Art Director: Mike Lind
Copywriter: Andy Healy
Editor: Richard Learoyd
Editing Company: Final Cut LA