Russian creative agency Hungry Boys has launched a new animated digital campaign to promote the release of the upcoming film “Startup,” about “the burgeoning startup scene in Russia from the early 90s until now,” slated for an April 3rd release. (Here’s a link to the trailer, in case you speak Russian.)
The site allows users to answer a series of questions (after taking all your Facebook info) designed “ to determine whether or not people have what it takes to become an entrepreneur and what sort of startup they might consider becoming involved in.” But don’t take the questions, or the results, too seriously. It’s really just a fun way to promote the movie. Many of the questions have more to do with pop culture preferences than anything pertaining to business, and the startup suggestions are pretty goofy and ridiculous. Here are my results:
Other possible outcomes include deciphering animal noises, personal Instagram cameraman, and home ghost rentals. Head on over to the site to give it a shot for yourself, and stick around for credits after the jump.
Credits:
Client: Danais Films
Producer: Irina Smolko
Agency: Hungry Boys
Creative Director: Vlad Sitnikov
Copywriter: Natalia Varguleva
Illustrator: Ekaterina Semenova
Design: Ekaterina Semenova, Sergey Andronov, Alexey Nikolaev
Programming: Studio Peppers
Producer: Nadeja Golubstova