New York agency Huge teamed up with production company STORY and director Laurie Rubin for a pair of holiday broadcast ads promoting Crate and Barrel.
Huge’s creative teamed worked with Rubin, Crate and Barrel product specialists and food stylists to assemble a holiday tableau for each spot decked out with Crate and Barrel products. Each table setting also is designed to reflect a different personality, showing the range of tastes the brand can cater to. Set to singer Stacey Marcus’ rendition of “The Most Wonderful Time of the Year,” each spot keeps the table settings front and center, uncluttered by narrative or voiceover, ending with the tagline, “Design for the way you celebrate.”
The team created 19 different tabletop settings for the pair of spots, but Rubin says they easily could have created more. “Crate & Barrel has so much great stuff, it was tough to winnow it down,” she said. “We ‘auditioned’ a lot of arrangements to arrive at those that told the best story about the range.”
Credits:
Client: Crate & Barrel
Phyllis Aragaki, VP/Creative
Suzy Cirulis, VP/Marketing
Lis Foley, Director/Marketing
Jeanette Mitchell, Senior Marketing Manager
John Johanson, Director of Merchandizing for Direct Marketing
Karen Gaebe, Creative Director
Sonna Spiegel, Creative Director
Dana Littlefield, Senior Producer/Crate & Barrel Marketing Studio
Karhryn Norris, Producer/Crate & Barrel Marketing Studio
Agency: Huge
Holly Mason, VP/Client Services
Mary Lee, Engagement Director
Dorothy Austin, Art Director
Julian Tippins, Copywriter
Steven Garcia, Integrated Project Manager
Chris Detoy, Senior Producer
Production: STORY
Laurie Rubin, Director
Mark Androw and Cliff Grant, Executive Producers
Mary Langenfeld, Head of Production
Melody Hinkley, Proudcer.