Before we even start this post, know that after yesterday, hope is the new black. It doesn’t matter how shitty things have gotten, where we’re going, what will happen — none of it. There’s finally hope again, and it’s kicking around America like caffeine in a four year-old.
Regardless of what can be said about Starbucks riding President Obama’s coattails, they have a message — not only does it add to what the president is doing but it takes it a step further by providing a little incentive. Commit to five hours of community service, get a cup of coffee. No big deal, just hope and a cup of joe — American gusto, know how, spirit, talent, boot straps, pick-up truck-toughness, all to the tone of MC Yogi. Snap!
Let this ad be what it is meant to be. Inspirational. Watch it once and move on. No need for commentary — let it and other videos like it move you an inch toward hope. Cynicism is fine, and it’s what we do here, but today we’re hopeful. Tomorrow we may not be, so let’s enjoy the moment and this weekend pick up a shovel or a garbage bag or a soup ladle or a person who’s fallen down.
BBDO NY is responsible for this piece.