We’re not sure how an Aussie beer brand beat Vivid Entertainment to the punch with the title “Ho White,” but an ad for Jamieson’s Raspberry Ale nevertheless depicts a Snow White type blowing smoke rings while lying in bed with seven nekkid dwarves named Filthy, Smarmy, Randy, etc.
Disney, which licenses the Snow White character, wasn’t basking in the heroine’s afterglow though and is apparently ticked off with ad agency The Foundry, the campaign’s creators who say the goal was to convince Australian drinkers that the fruit-flavoured beer was “anything but sweet”.
But Disney may have already put words into action because according to the Telegraph, copyright infringement issues likely caused the campaign site Anythingbutsweet.com to be shut down and links to be disabled.
Via BoingBoing
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