Well, the details are as scant as can be on this one at the moment, but receiving a “no comment” from an agency on the matter versus flat-out denial certainly raises our suspicions. From what sources tell us, NYC-based agency Translation has apparently won a pitch to A-B InBev and Jay-Z himself yesterday for a global music initiative with Budweiser, which doesn’t seem too far-fetched considering the Hova’s close ties with agency CEO Steve Stoute (not to mention, duh, his actual involvement in Translation) and the former headlining the Bud-sponsored “Made in America” festival last year.
We’re hearing that several folks from the AB-InBev were in attendance yesterday along with Jay-Z and a few Roc Nation execs. You know Translation’s stance at the moment, but we’re of course checking with the brew giant on the matter.