Three months after snagging Call of Duty duties from TBWA\Chiat\Day LA, 72andSunny has rolled out its new work for the Activision franchise, which from the looks of it, doesn’t drift too far from the gonzo, celebrity-driven approach employed by Chiat for Black Ops. But instead of Jimmy Kimmel and Kobe Bryant, this time we have Avatar‘s Sam Worthington and a slimmed-down, unlikely hero in Jonah Hill, who play vet and noob, respectively, as well as Superman himself, Dwight Howard. The spot, directed by Peter Berg and featuring the rather appropriate “Shoot to Thrill” from AC/DC, is just as over-the-top as the game play itself and dominated commercial breaks during yesterday’s NFL coverage. It’s something Michael Bay would surely approve of, but where does 72andSunny’s Call of Duty debut rank when it comes to video game ad of the year? Modern Warfare 3, by the way, hits shelves tomorrow.
Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Creative Director, writer: Jason Norcross
Creative Director, designer: Bryan Rowles
Writer: Walter May
Brand Director: Evin Shutt
Brand Manager: Jen Marvin
Director of Film Production: Sam Baerwald
Producer: Angelo Ferrugia, Dan Ruth
Business Affairs: Jessica Reznick, Christine Claussen
Production Company: Pony Show
Director: Peter Berg
DP/Cameraman: Tobias Schliessler
Line-Producer: Jonathan Gribetz
Executive Producer: Susan Kirson
Executive Producer: Jeffrey Frankel
Editorial: Spotwelders, 72andSunny
Editor (:60, :90): Rich Orrick (Spotwelders)
Editorial Producer: Carolina Wallace
Asst Editor: Healy Snow
Executive Producer: David Glean
Visual Effects: Kilt, Digital Domain, Ring of Fire, Spatial Harmonics
Audio Post: Lime Studios
Mixers: Loren Silber