Hill Holliday, Boston tapped Leslie Mann (Knocked Up, This Is 40, Freaks and Geeks) to voice the inner musings of a jaded mom in their latest campaign for LG appliances.
Mann voices the internal monologue of a character Adweek described as “a cross between FX’s Louie and Ibsen’s Hedda Gabler.” While that may be a slight exaggeration — the character is far more in line with Mann’s roles in Knocked Up and This Is 40 — the spots are certainly far more cynical than anything we’ve come to expect from appliance ads aimed at women, and in fact play off those happy family conventions.
In the most edgy, and, not coincidentally, most successful of these spots, Mann’s character notes that her new LG washing machine is very fast. But what’s a good quality in a washing machine is not necessarily a good quality in a husband, as the character suggestively muses. It’s this kind of honesty and portrayal of a less-than-perfect reality that makes the campaign stand out. Other spots in the campaign trade in the sexual innuendo for goofiness, and while none of them are quite as entertaining as “Too Fast” the approach still feels like a welcome departure from typical daytime TV fare, thanks largely to Mann’s comedic timing. Stick around for credits and “Hot Cookies” after the jump.
Credits:
Chief Creative Officer | Lance Jensen |
Executive Creative Director | Joe Fallon |
Group Creative Director | Rob Rich |
Creative Director | Mary Rich |
Copywriter | Joe Fallon / Justin Galvin /Scott Noble / Ben Huser |
Art Director | Mary Rich/ Fernando Pino |
Designer | Marcio Lima |
Animator | Marcio Lima/Scott Woolwine |
Illustrator | Marcio Lima |
Agency Producer | Paul Shannon, Katelyn Kennedy |
Account Team | Kerry Benson, Scott Adler, Lizzy Jenkins |
Project Manager | Kaitlyn Blanchette |
Planner | Baysie Wightman |
Social Media Director | Mike Proulx |
Social Media Strategist | Kelsey Graham |
Production Company | Station Films |
Production Company Address | 176 Grand Street, 5th Floor |
Production Company City | New York, NY |
Production Company Postcode/ZIP | 10013 |
Production Company Country | U.S. |
Executive Producer | Thomas Rossano |
Managing Partner | Stephen Orent |
Director | Brendan Gibbons |
Cinematographer | Matthew Woolf |
Line Producer | Kate Sutherland |
Production Designer | Joe Cooney |
Still Photographer | Francesco Lagnese |
Digital Director | John Running |
Digital Developer | Rob Erskine/ Michael Walton |
Digital Tech Lead | Steve Callan |
Experience Architect | Maggie Foley |
Quality Assurance Specialist | Chris Martin |
Interactive Producer | Kaitlyn Blanchette |
Edit House | Whitehouse Post |
Editor | Adam Robinson |
Music House | HiFi |
Music Producer | Jack Bradley |
Sound Design Company | Soundtrack |
Sound Engineer | Mike Secher |
Post Production-VFX Company | Brickyard VFX |
Flame Artist | Dave Waller |
Executive Post Producer | Amy Appleton |
Post Production- Color Correct/Telecine | Company 3 / Tim Masick |