Fans who tweet or post to Facebook about Dunkin’ Donuts may find themselves starring in Boston-based, IPG-owned Hill Holliday’s new campaign.
Winners selected from the best posts made using the #mydunkin hashtag will, in fact, already be appearing in a seven-spot web/TV campaign from Hill Holliday, cut by Whitehouse Post editor Adam Robinson and director Tyler Manson.
“Meg’s #mydunkin Iced Coffee” spot is a good example of the campaign. It follows a college student through a trek across campus, iced coffee in tow. She takes the iced coffee to her a capella practice as a voiceover reads her actual tweet: “Every a capella rehearsal needs a dd iced coffee to get me through.” It would take a lot more than an iced coffee to get me through an a capella rehearsal (think some kind of Hunter S. Thompson -inspired drug cocktail and you’ve got the idea), but to each his own.
People like being engaged in social media campaigns, and they love seeing themselves (or their tweets) on TV or the web even more. So, combining the two should work well for HH and Dunkin’ Donuts. There are more stories to tell and there’s one after the jump as well as credits.
Agency: Hill Holliday
Chief Creative Officer: Lance Jensen
Executive Creative Director: Dave Banta
Group Creative Director: Chris D’Amico
Creative Director: Brian Donovan, Matt Rockett
Copywriter: Brian Donovan
Art Director: Matt Rockett
Agency Producer: Lisa Belden
Assistant Producer: Molly Troy
Account Team: Cameron Bruns, Caitlin Guigli
Planner: Megan Averell, Jen Hunley
SVP Director of Social Media: Mike Proulx
Senior Social Media Strategist: Kelsey Graham
Production Company: ACNE Production
Director: Tyler Manson
Executive Producer: Johnny Parker
Producer: Pete Murray
Cinematographer: Edward David
Line Producer: Tracey Karka
Cameraman: Edward David
Editorial Company: Whitehouse Post
Executive Producer: Lauren Hertzberg
Producer: Marcia Wigley
Editor: Adam Robinson
Editorial Assistant: Nate Katz
Music House: Butter Music and Sound
Music Producer: Annique DeCaestecker
VFX Company: Brickyard VFX
Design/Animation Company- Gentleman Scholar
Executive Producer – Lindsay Bodanza
Producer – Jake Hibler
Creative Director – Will Johnson, William Campbell
Art Director – Heather Aquino