Here’s What Else is Going On with MRM


By Kiran Aditham Comment

Yes, you may have already read/heard that MRM chief Bill Kolb has been promoted to chairman/CEO of parent McCann Worldgroup’s General Motors account. But alas, there are other things stirring as well within digital/direct-focused MRM, specifically in terms of certain West Coast operations. From what we’ve been told by sources familiar with the matter,┬áMRM Salt Lake City and MRM San Francisco will be combined to create a new unit called MRM/West.

As a result, Lori Feld and Ted Tsandes will serve as managing director and executive creative director of MRM/West, respectively. From what we’ve been told by those on the Spy line, MRM SF managing director, Patricia Berns, and VP/project management Jim Ewing are no longer with the agency. MRM would not comment on either’s status, but we’ve received word that Jim Wayand, a Microsoft alum who was mentioned among those departed, still remains on board as SVP/global business lead. As for the new leadership team, Feld has spent 13 years within the McCann/MRM fold and Tsandes a decade in its creative department. Both have worked out of the SLC office.