Well, can’t win ‘em all, BSSP, which had handled the Radio Shack account for the last three years. After a six-month review, Grey New York has followed up its Emergen-C win by picking up creative duties for f0r the electronics retailer, which always seems to have a nice pair of headphones handy. Anyhow, here’s the memo sent from Grey CEO Jim Heekin, president/CCO Tor Myhren and managing director Michael Houston:
“We wanted to share the tremendous news with you that Grey New York has won the Radio Shack account after a hard-fought competition that began five months ago. Radio Shack spent nearly $210 million last year, making this win one of the largest in our history and one of the largest reviews in our industry this year.
We will lead creative strategy and execution for Radio Shack’s entire marketing ecosystem: in stores, television, online, social media, mobile media, digital media, print, outdoor and other categories including Hispanic communications across all channels.
Radio Shack is one of America’s leading national retailers of mobile/technology products with 34,000 employees and over 7,000 locations.
Congratulations and thanks to Suresh Nair, Rick Cusato, Alex Lubar, Deb Freeman, Claudia Strauss (Alliance), Doug Livingston, Jeff Odiorne, Andrew Speyer (Wing) and everyone who gave their all to this incredible effort. We are going to hit the ground running and we’ll need every ounce of your creativity and commitment going forward.
Our new client said “Grey ranks among the most respected, innovative and creative agencies in the advertising landscape. We are thrilled for the opportunity to collaborate with this team as we continue transforming our brand.” We couldn’t say it better ourselves or be more proud of you.
Enjoy your holiday weekend.
Jim, Tor and Michael”