Here’s the Latest on C-K, Burlington’s Relationship

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By Kiran Aditham Comment

Nearly five years after winning the creative ad duties for Burlington Coat Factory, we’ve received confirmation that Cramer-Krasselt’s New York office is no longer working with said client. In fact, we’ve been told that C-K has not been working on the business for the past two months and when asked to participate in the review, the agency declined. C-K picked up the biz in 2008 after BCF worked in-house on creative for nearly a year.

Interestingly enough, though, we’re getting word from those familiar that the agency’s NY branch, which has been opened for nearly a decade, only did project work involving concepting creative for BCF and that C-K did not produce actual creative, just handled production (Updated: BCF actually handled production). We’re trying to get some clarification from Burlington Coat Factory on the matter. We’ll keep you posted.

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