Late last week, we received a few tips that Optimum would no longer be working with Mother, the latter of which was tapped nearly a year ago to work on a rebranding assignment for the former that eventually culminated a few months later into this. Well, slow down tipsters. A spokesperson for Optimum parent company Cablevision has clarified the brand’s agency relationships with this statement:
“Cablevision does not employ a traditional ‘agency of record’ structure, rather we work with a variety of different agencies at any given time. We expect to work with Mother NY as we continue to evolve the Optimum brand.”
If you recall, Mother’s most recent work for the brand, which includes the clip below starring crooner Michael Bolton, launched just a couple of weeks ago.
Along with Mother, which of course has now taken the creative helm for Burger King, Optimum’s agency roster has included the likes of fellow NYC shop, Gardner Nelson & Partners.