Warning: This spot will either make your day, or it will completely ruin it. This is the kind of ad that will place near the top 5 of everyone’s “Worst Ads of 2011” list. Hell, it could even make your list of the “Worst Ads of the Decade.” This is the kind of ad that the director (we’re still figuring out credits) either took very seriously while in production, or it took forever to shoot because the director couldn’t stop laughing. It’s simultaneously very creepy and very funny. How would you like this in your portfolio? Would you be overjoyed, or would you die with shame?
Lord knows 14-year-old girls aren’t insecure enough. Listen, little girl, just douse yourself in this perfume, and Justin Bieber will fly into your window to take you in his arms and steal your innocence. Seriously, what the hell? Is a full-length movie that features basically the same plot soon to follow? Justin Bieber’s “Someday” perfume for girls: Because “someday” actually means “right now.”
Update: Despite what commenters are saying, KBS+P was NOT responsible for this spot. We’ve been told it’s from the HOWL Group. Credits after the jump.
Director: Diane Martel
Production company: HSI
CHIEF CREATIVE OFFICER: Robert Lee
EFFECTS COMPANY:Light of Day
COMPOSITE: Colin Stackpole, Light of Day
ONLINE EDIT: Josh Williams, Light of Day
COLORIST: Blase Theodore, Light of Day
GRAPHICS: Justin Barnes, Light of Day
AUDIO POST: Cutting Room
MANAGING DIRECTORS: Charles Nordeen and Amy Taylor, Light of Day
EDITOR: Sean McGrath
EDITING COMPANY: The Cutting Room