Here’s an Agency Office Move Summed Up in a Hot Minute

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By Kiran Aditham

In case you didn’t know, Dentsu-owned, NYC-based digital shop Firstborn moved its offices from the Westside confines of Hell’s Kitchen to the bustling downtown neighborhood of TriBeCa. Yes, the clip, with all its hijinks and pulsating electro-pop soundtrack, makes it seems that the transition went rather smoothly (and also shows the difference in space between the two offices). But in any case, packing and unpacking is a bitch. Nice new digs, though.