By now, we’re sure you’re aware of Burger King shifting its lead ad duties to Mother, which has been working with the fast-food chain for over a year and rocked the boat just months after joining the roster with ads like this.
Anyhow, we received this statement straight from Mother founding partner Andrew Deitchman, who tells us, “Evolving our relationship with Burger King is very exciting and also something to which we’ve given a lot of thought. Mother is a company where the quality of our output is closely tied to our culture. If it changes too fast, nobody is going to be happy- neither the Mother culture or the client who bought it. Luckily, we’ve got ourselves a client who recognizes this and who tasks us with the jobs we’re really good at.”