Sorry, we’re on winter lag, but the folks at Wells Fargo, in case you haven’t heard, have narrowed down the contenders for their ad account. If you recall, we reported three months ago that the financial institution was looking for an agency reboot after working with DDB for nearly two decades. DDB, by the way, has chosen not to defend. According to a Wells Fargo spokesperson,
“Wells Fargo continues to explore its lead creative advertising agency options, and is pleased to share that four finalists have been selected – BBDO, Mullen, TBWA\Chiat\Day and JWT. We are excited to continue to explore and learn more of their capabilities in the coming weeks to fully understand which agency best fit our needs.
AdvertisementWe received impressive submissions from some of the industry’s top agencies, and thank all who participated for their creativity and their time.We anticipate having a final decision in late February.”