Now that Campbell-Ewald CEO Bill Ludwig’s press conference is likely over, we’ve received a few more details to follow up our Morning Stir mention regarding the IPG agency’s move back to Detroit after spending the last 35 years in Warren, MI.
Yes, there are now illustrations (above) of what the new space is expected look like once the purported 600 C-E staffers move in at the beginning of 2014. As mentioned already in the Detroit Free Press this morning, Campbell-Ewald Detroit will be located in the old J.L. Hudson Warehouse at Ford Field, which sources add has never been occupied since it was opened as part of the Detroit Lions’ home turf in 2002 (the original idea back then, we hear, was to create a complex of business/entertainment/dining). C-E staff will occupy five floors in the space.
Here’s a statement today from Ludwig: “This is a historical and defining moment for CE. Detroit is a hotbed of aspiring creative and entrepreneurial talent and we want to be part of that energy, and participate in the city’s comeback. With this space, we will bring our employees together in a collaborative, idea-inspiring atmosphere that fuels creative energy which will result in game-changing ideas for our clients. CE was founded in Detroit 102 years ago, and this is where we want to spend the next 102 years.”
Campbell-Ewald’s big announcement comes on the heels of the agency winning global creative/brand strategy duties for Zipcar and another account win is expected to be announced soon.