Resting on the east side of the San Francisco Bay is Oakland, a small city of just under 400,000 residents.
Best known for its temperate climate, a per capita murder rate twice that of neighboring San Francisco, and having the fifth busiest port in the United States, Oakland is also home to three professional sports teams. Its NFL franchise, nicknamed the “Raiders,” has fallen into disrepair following a period of dominance in the 1970s and 1980s due to poor team management and a myriad of other factors. Its NBA franchise, “The Golden State Warriors,” are best known for being forgotten when one attempts to remember basketball teams based out of California. However it’s Oakland’s Major League Baseball team, the “Athletics” (known colloquially as the “A’s”), that were once featured in an award-winning movie starring Brad Pitt and Jonah Hill.
As a trio of TV spots from SF-based agency Hub Strategy show, the A’s are beloved for their players’ and coaches’ quirky habits and for their much-attended giveaway nights. In fact, it’s a northern California tradition for fans and non-fans alike to wait outside the team’s Overstock.com Coliseum for days-on-end, with men, women and children alike sacrificing health and happiness for the chance to walk away with a (presumably) green and yellow fleece blanket, coupons for game tickets and meals, or a bobble-head doll of the New York Yankees’ current active special advisor, Reggie Jackson. Watch one more spot (featuring a player named after a popular brand of chocolate breakfast cereal) and view credits after the jump.
Ad Agency: Hub Strategy
Director: DJ O’Neil
Creative Director: DJ O’Neil
Associate Creative Director: Jason Rothman
Art Director: Jen Hartford
Copywriters: Chris Elzinga, Jeff Feng and Anthony Veneziale
Account Director: Angelina Dilg
Agency Producer: Angelina Dilg
Account Coordinator: Annie Cade
Production Company: Hub Strategy
Director of Photography: Jason Mitchell
Editorial/Motion Graphics: Pete Fleming
Colorist: Baco Bryles
Music/Sound Design: Quickspotz
City: San Francisco
Agency Website: hubstrategy.com