If you’re new to the ad world and still looking to define what an “experiential” campaign is, today’s best example comes from Nokia’s Lumia 930, Microsoft and HēLō, the L.A./New York/London agency whose name you have to cut and paste.
The shop may be best known for helping to create the Bud Light/BBDO “Epic Night” Super Bowl spot, but in this case agency and client traveled to the UK’s Cornbury family music festival to catch kids and parents alike in the midst of an interactive experience.
Here’s the clip, released today:
There’s a little “how we did it” from Nokia as well; in short, the company invited families to a “treehouse” location complete with green screen to try on costumes and take pictures in front of different virtual backgrounds.
Using the new Nokia Lumia 930 smartphone and Microsoft’s OneDrive storage unit, the team turned these bonding moments into part of the show by broadcasting clips of the kids and their parents to thousands of attendees before the festival’s final act. In that way, the campaign reached nearly all the event’s attendees.
For everyone’s sake, we’re just glad these kids are still young enough to go out in public with mum and dad.