In what we’ll call a creative take on those universally awkward coming-of-age moments experienced by everyone fortunate enough to live in a house equipped with HBO, SS+K advertises the network’s streaming service by reminding viewers of the scenes that would be particularly painful to watch with mom, dad and your little sister.
Our favorite part of this campaign is its acknowledgement–nay, embrace–of the fact that very few young people currently using HBO GO actually subscribe to the network.
The lineup of vices is extensive, covering everything from incest:
…to awkward body image issues:
…to that never-comfortable “It’s OK if you’re gay” conversation:
…and the moment that needs no explanation:
On the less scandalous front, this final spot makes light of the fact that any given “Game of Thrones” episode contains at least one side plot too many:
Now imagine how much more awkward these clips would be if the client were Cinemax and the year were 1994.
HBO GO ‘AWKWARD FAMILY VIEWING’ CREDITS
Chief Creative Officer: Bobby Hershfield
Senior Copywriter: Lindsey Lanpher
Copywriter: Richard Tseng
SVP, Director of Production & Innovation: John Swartz
Senior Producer: Kim Cross
SVP, Digital Strategy and Innovation: Kevin Skobac
VP, Group Account Director: Jennifer Barr
Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella
Executive Producer: Ken Licata
Director of Photography: Marc Laliberte Else
Editorial: Mackenzie Cutler
Editors: Gavin Cutler and Ryan Steele
Post Producer: Evan Meeker