There are no layoffs to be had as a result, but we’ve received confirmation that Havas’s project work for Wingstop is over. Just two months ago, Charlie Morrison, CEO of the hot wings-focus national chain, talked bringing Havas (specifically the Chicago office) on board to Dallas Business Journal, saying this:”The company has not had an advertising agency for its entire tenure of 20 years, so this is something very new for us. What’s interesting about them is they’re an agency that caters to the millennial. They understand how to do digital marketing very well and social media, which we think is best for the brand beyond radio and TV. It’ll be a change in our approach, but we think it’s going to be a smarter way to market.”
As for Havas, we’ve been told that the agency has “grown” the Citi business, won digital duties for Dish and won another piece of business that will be announced soon. We’ll keep you posted if and when we find out what this piece is.