Well, at least they’re keeping it within family. We’ve been told by sources familiar with the matter that Arnold Worldwide–we hear specifically the Boston office–will take over on the North American unit of Volvo’s portion of digital duties for its parent company, Havas, which has technically worked on the automaker’s biz since the early ’90s via Euro NY.We’ve been told that this is traditional digital work, not the other tidbits including social, etc..
How this affects “client-conflicted” LBi, which also handles digital duties for Volvo, we’re not quite clear. To be honest, this is a clusterfuck, but we can at least confirm the Havas-Arnold move. Regardless, our sources emphasize that this move serves the NA digital biz, not international, which is still handled by LBi and Havas. Once we receive some more clarification on the matter, we’ll holler, but first we need some Advil for the headache.