Nearly six months after first announcing that it’s rebranding the Euro RSCG Worldwide network as Havas Worldwide, the latter holding company has finally cemented the transition by changing the name of Euro RSCG Worldwide PR, North America to Havas PR North America. As a result, obviously, the Euro RSCG brand that consists of 316 offices in 75 countries and includes units such as 4D, Discovery and Life, is no longer and said units have been rechristened Havas Worldwide Digital, Havas Discovery and Havas Life, respectively.
In a statement, Havas Worldwide CEO David Jones says, “A decade ago, we set ourselves apart by being the first major communications holding company placing digital at the core of all our creative agencies. I think we’re once again pioneering through the integration of creative, media and digital. Today with the rebranding we’re making a small change, but it’s one we want to use as a catalyst for driving big change through Havas and the broader industry.”
Despite the rebranding, the existing leadership at Havas Worldwide, which also houses agencies such as Arnold and Victors & Spoils under its umbrella, will remain intact.