Havas Worldwide New York has revealed its latest spot for Dos Equis, the 30-second, “The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond.”
As implied by the title, the spot sees its titular character exploring beyond the confines of this planet as he finds himself playing video games with astronauts in space. His space travels are accompanied by a series of absurd claims to fame (like inventing skinny dipping and being able to slam a revolving door), as has become the campaign’s immediately familiar trademark, of course ending with the familiar “I don’t always drink beer, but when I do I prefer Dos Equis.” The brand is by now so synonymous with this campaign that there was no need to make the connection in the title of this post. Of course, that’s illustrative of how important the character has been to the brand. Every installation only furthers the association, and this will undoubtedly appease its fans until the next one, while those critical of, say, its casual objectification of women, are probably not in Dos Equis’ target demographic.
Credits:
Advertising Agency: HAVAS Worldwide NY
Chief Creative Officer: Jason Peterson
Executive Creative Director: Jim Hord
Creative Director: Paul Fix
Creative Director: Jamie Overkamp
Associate Creative Director: Matthew Hock
Associate Creative Director: David Fredette
Writer: Marty Bonacorso
Art Director: Melissa Ploysophon
Junior Writer: Andrew Niemira
Junior Art Director: Melissa Stammer
Global Chief Content Officer: Vin Farrell
Co-Head of Production: Dave Evans
Co-Head of Production: Sylvain Tron
Executive Producer: Jill Meschino
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Group Account Director: Chris Budden
Account Director: Jamie Sundheim
Account Supervisor: Sara Heller
Account Executive: Jenny Maughan
Production Company: @radical.media
Director: Steve Miller
Director of Photography: Bryan Newman
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Editorial Company: Arcade Edit
Editor: Jeff Ferruzzo
Executive Producer: Sila Soyer
Post Production: Studio 6
VFX Supervisor / Flame Artist: Johnny Starace
Executive Producer: Melati Phohan
Audio Engineer: Eric Thompson
Music Composer: Brett Fuchs
Colorist: Company 3
Colorist: Tom Poole
Audio: Sound Lounge
Partner/Mixer: Peter Holcomb