Havas Worldwide New York has launched a new spot for Dos Equis entitled “The Most Interesting Man in the World on Cinco de Mayo.”
So what exactly is the titular character’s take on Cinco de Mayo? “Don’t rush into cinco,” he says while eyeing up two much younger female companions, “start with dos.” That one line, dripping with lecherous/creepy implication, is pretty much the entirety of the 15-second spot, which may take the long-running campaign to an all-time low. The spot follows up the recent “The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond,” which followed the campaign’s familiar formula but at least saw its character in some new locations.
Credits:
Advertising Agency: HAVAS Worldwide NY
Chief Creative Officer: Jason Peterson
Executive Creative Director: Jim Hord
Creative Director: Paul Fix
Creative Director: Jamie Overkamp
Associate Creative Director: Matthew Hock
Associate Creative Director: David Fredette
Writer: Marty Bonacorso
Art Director: Melissa Ploysophon
Junior Writer: Andrew Niemira
Junior Art Director: Melissa Stammer
Global Chief Content Officer: Vin Farrell
Co-Head of Production: Dave Evans
Co-Head of Production: Sylvain Tron
Executive Producer: Jill Meschino
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Group Account Director: Chris Budden
Account Director: Jamie Sundheim
Account Supervisor: Sara Heller
Account Executive:Jenny Maughan
Production Company: @radical.media
Director: Steve Miller
Director of Photography: Bryan Newman
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Editorial Company: Arcade Edit
Editor: Jeff Ferruzzo
Executive Producer: Sila Soyer
Post Production: Studio 6
VFX Supervisor / Flame Artist: Johnny Starace
Executive Producer: Melati Phohan
Audio Engineer: Eric Thompson
Music Composer: Brett Fuchs
Colorist: Company 3
Colorist: Tom Poole
Audio: Sound Lounge
Partner/Mixer: Peter Holcomb