Havas created a new campaign for pesticide brand Terminix, centered around a rhyming, animated broadcast spot called “Death to Mosquitoes,” promoting the brand’s Attractive Targeted Sugar Bait.
The 90-second spot opens on an idyllic backyard, complete with swimming pool. “It’s sometimes simple to forget, but you are all full of blood,” begins the voiceover, “He may not attract all the girls, but to mosquitoes he’s a stud.” From there the spot’s Seussian rhyming and simple animation tell the story of a summer ruined by mosquitoes and the Terminix Attractive Targeted Sugar Bait that saves it. Both the spots style and approach are a bit of a throwback to a bygone era, but “Death to Mosquitoes” works, managing to be memorable in a category where it’s hard to make an impression (even in mosquito-filled August).
Advertising Agency: Havas Worldwide , Chicago, USA
Chief Creative Officer: Jason Peterson
Creative Director / Art Director: Benny Jackson
Copywriter: Beckett Short
Voice over: Ron Perlman
Art Director: Marisa Scime
GAD: Stephen Bach
Account: Christina Banuelos
Production Company: Dress Code
Producer: Sarah Ko
Published: August 2014