Well, Terminix never responded to our initial inquiries two months ago when we first heard that the termite/pest control company parted ways with Publicis Dallas after six years (during which time we saw campaigns like this). But alas, it was so and Terminix has indeed moved on, selecting new creative agency partners in Havas Worldwide Chicago and the Dallas office of integrated/digital agency network, Hawkeye. The former will tackle branding, TV, and print for Terminix while the latter, as you’d expect, will take on digital and direct.
Kevin Kowalski, CMO of Memphis-based Terminix, says in a statement, “We were determined to select best-in-class partners who could combine great strategic thinking, multi-channel execution and a passion for our business,” said Kevin Kowalski, Terminix, chief marketing officer. “We are very pleased to have found Havas and Hawkeye.” Expect first work from Terminix’s new creative partners to debut early next year.