Havas Worldwide Chicago has launched a new March Madness campaign for DISH Network featuring a new kangaroo mascot, which also marks Havas’ first campaign for the company since being named lead digital agency last summer.
The kangaroo mascot, voiced by Rebel Wilson, makes her debut in the TV spot “Mobile Basketball.” In the 30-second spot, the kangaroo shows off the DISH Network’s capabilities by watching college basketball at work, only pretending to be engaged in actual work when the boss walks by. While the spot never quite hits the humorous mark it’s aiming for, it’s still world’s ahead of the campaign’s painful digital spot, “Fight Song.” As you might have guessed, the 30 second spot is built around a “fight song” for DISH Network (in the style of college team’s fight songs) extolling the Network’s ability to let you watch March Madness games anywhere. “Fight Song” will run on sites like ESPN.com, where it will most likely be muted after approximately 1.2 seconds. Havas’s campaign also includes social media activations on Facebook and Twitter featuring the new mascot. Stick around for credits after the jump.
HWW Chicago Credits:
Mobile Basketball TV:
Chief Creative Officer: Jason Peterson
Account Lead: Paul Marobella
Executive Creative Director: Carl Rogers
Strategy Director: Anna Newburn
Creative Director: Ecole Weinstein
Associate Creative Director: Benny Jackson
Copywriters: Chelsea Berger, Beckett Short
Broadcast Producers: Dave Evans, Elizabeth Hodge, Amanda Clay
Production House: MPC
Fight Song Digital:
Chief Creative Officer: Jason Peterson
Account Lead: Paul Marobella
Executive Creative Director: Carl Rogers
Strategy Director: Anna Newburn
Strategy Director: Katrina Greenwood
Creative Director: David Cuesta
Associate Creative Director: Benny Jackson
Art Director: Arthur Czerep
Copywriters: Eric Kripas, Beckett Short, Chelsea Berger
Broadcast Producers: David Evans, Joe Tipre, Elizabeth Hodge, Amanda Clay
Account Leads: Ryan Cisler, Marissa Jaeckel