Back in May, we posted a new spot from CP+B that featured Halo protagonist Master Chief receiving a diploma to a standing ovation from his fellow high school classmates. Today we received another spot in the campaign from Crispin for Microsoft’s bundled PC and XBOX 360 deal for college students, this time featuring the Spartan reacting to being hit by a disc thrown by some college bros hanging out in the quad.
While we think “Tour” is a bit of an improvement on its predecessor (Master Chief actually does more than walk across a stage), we still yearn for another Halo spot on the level of “Believe” from a few years back. Maybe we’ll get it when the fifth installment of XBOX’s flagship series drops next year. Credits after the jump.
agency: Crispin Porter + Bogusky
agency location: Boulder
associate creative director: Andrew Lincoln, Matt Talbot
copywriter: Matt Talbot
art director: Andrew Lincoln
executive integrated agency producer: Tony Tung
producer: Sloan Schroeder
production company: Caviar
production company location: Los Angeles
executive producer: Michael Sagol, Jasper Thomlinson
producer: BP Cooper
director: Keith Schofield
dp: Damian Acevedo
production designer: Benji Bamps