In exchange for a lifetime supply of Doritos Los Tacos, Tyler agrees to get a tattoo…of a taco…on his arm. It’s relevant because Toronto Taco Bells decided to keep DLT on their menus permanently after a trail run. Aside from the unintended sexual connotations of a taco tattoo, Tyler fails to realize that in a few decades, it’s possible that Taco Bell takes the tacos off their menu (though we’ve been told they’re “permanent” in Canada). Not guaranteed, but possible, and then he has a tattoo of an obsolete offering from Taco Bell. Tyler is maybe 50 or 60 at this point and thriving as an MP in Toronto. If this scenario plays out, does Tyler still get the tacos for life? Would love to get a copy of his contract.
The spot itself, from Toronto shop Grip Limited, is not as exciting as the idea behind it. Fairly simple, guy walks into tattoo parlor, gets tattoo, confirms stereotypes by saying things like, “I’ve been a fan of Taco Bell since I was ten years old,” even though he looks about 26. I’d have to imagine the kind of person who finds this spot cool already eats Doritos Los Tacos regularly, has half-serious plans to move to Colorado or Uruguay, and is probably between the ages of 15-19. If not, then I’ve really overestimated the collective common sense of humanity. Credits after the jump.
Agency: Grip Limited
Production Company: Sons & Daughters
Editor: Grip Limited
Post Production: Alter Ego
Audio: Grip Sound & Picture
Music: Imprint / Stock
Yum! Foods Inc.
David Vivenes CMO KFC/TB
Adrienne Chow Marketing Director TB
Veronica Castillo Marketing Manager TB
Grip Limited
Pat Andrews Associate Partner, Creative
Ben Weinberg Associate Partner, Creative
Julia Morra Art Director
Naeem Ghafari/Trevor Gourley Writers
Liz Crofton Agency Producer
Matthew Stasoff Social Content Strategist
Liliana Coimbra Account Manager
Melissa Swinton Account Manager
Sons & Daughters
Jake Kovnat Director
Joan Bell Executive Producer
Vinit Borrison DOP
Niva Chow Producer
Grip Sound & Picture
Duane Vandermeulen Editor
Paul Seeley Audio Engineer/Sound Design
Alter Ego
Greg Edgar Exec Producer
Jane Garrah Producer
Tricia Hagoriles Colourist
Andres Kirejew VFX
Music
Imprint Music Stock