If the name Kesal Patel doesn’t ring a bell, the techie, as mentioned above, was one of the co-conspirators behind “Romney & Me,” a fun little project from the beginning of this year that let you “Romulate” and see how your wages translate in Mitt Romney’s world. Too bad that the site appears to be down now, but nonetheless, Patel has moved on since then and has now joined up with Saatchi & Saatchi New York as a creative technologist. From what we’ve been told, he’ll be focusing on the P&G business.
Prior to Saatchi, Patel spent a year as technical lead at BBDO New York, working across accounts including AT&T, FedEx and HBO. During his career, the new Saatchi hire also spent time on the dev/tech side at the likes of Conde Nast and ESPN.