To be perfectly honest, I had no idea that Fox Sports covers college football throughout the season. However, a quick bit of research (Wikipedia) informed be that Fox actually has attained TV broadcasting rights for the Pac-10 last year. And, it would appear Fox’s marketing team has decided to make Gus Johnson the network’s star commentator for the NCAA season.
Now, I’m a little familiar with Gus, but I’ve never thought of him as a particularly excitable broadcaster. But, apparently Johnson is in the process of culminating this persona in two new spots from Fox Marketing and Biscuit Filmworks. The first, “Bomb Squad” (above), features Gus literally blowing up and possibly maiming a group of innocent passersby.
The second spot, “The Gus Effect,” aims to convince young males that watching a game commented on by Gus Johnson is a totally awesome experience, bro. Not only to you get cage dancers, you get new addition to the Fox team Erin Andrews staring at you while you cheer your team on. She doesn’t look a bit sad that ABC/ESPN decided not to renew her contract, does she? Credits after the jump.
Agency: FOX Sports Marketing
CMO: Eric Markgraf
SVP/Group Creative Director: Robert Gottlieb
VP On-Air: Bill Battin
EP: Jason Dodd
Copywriters: Steven Lewis / Robert Gottlieb
Audio Mix: Mic Brooling
Production Company: Biscuit Filmworks
Director: Mike Maguire
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Producer: Laure Stevens
DoP: Matthew Lloyd
Production Designer: Alexis Ross