Advertisers use sex to sell products all the time, so why not use sex to sell the idea of in-image advertising? Right, guys? Guys?
At least that’s the idea behind GumGum’s painful promo for their in-image advertising platform. The whole idea, really. There’s no thought put into it whatsoever. The spot, “Where Images and Ads Hook Up,” is just an attractive girl and guy beginning to hook up. When they reveal their undergarments, ugly yellow text appears superimposed on them, saying “IMAGE” on the girl, “ADVERTISEMENT” on the guy. At this point, feel free to shout “Really!?” at your computer, plant your face in your palm, or begin throwing things. We’re all a little dumber for having just watched this. Credits after the jump.
“AD” guy: Henric Olsson
“IMAGE” girl: Roos van Mortfort
Executive Producers: Ophir Tanz, Tony Winders
Producer: Nick Garrison
Director/Creative Director: Andrew Smart
Director of Photography: Alex di Suvero
Makeup/Hair: Lizzie Arneson
Stylist: Jelena Kristic
Editor: Richard Cooperman
Music: Nicholas Britell
Sound Design/Mix: Dave Rivera
Post-Production Supervisor: Gavin Carroll at JumpLA