Call it a rebound for Goodby, Silverstein & Partners if you will, as the San Francisco-based stalwart has followed up its GM re-up with another from Comcast’s Xfinity, which is the enhanced offering/rebranding effort from the broadcast giant. Sources familiar with the matter tell us that Goodby was pitching against the Martin Agency, the latter of which has been working with the brand for a year or so, on the biz.
After some time apart, Comcast has once again aligned its Xfinity brand with GS&P (you might remember past work such as this), and according to sources, “it’s going to be bigger and better than ever with work launching soon.”
Advertisement