Well, guess you can’t win ’em all, McGarryBowen. Barely a week after narrowing its creative agency search down to two finalists, GSD&M and the aforementioned McGB, Walgreens has reportedly decided on the former. Here’s a note a tipster sent to us around 9:45 this morning: “GSD&M is new agency of record for Walgreens, besting BBDO, McGarry Bowen and united Publicis offering (they were the incumbent).” The “Publicis offering” we believe they’re referring to is the digital marketing work for the chain, which was previously handled by Digitas.
Neither GSD&M nor Walgreens responded to our inquiries this morning. According to AdAge, the review didn’t include multicultural, media or digital media planning/buying.
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