GSD&M Idea City Loses MasterCard

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By Kiran Aditham Comment

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Sources familiar with the matter have confirmed that GSD&M Idea City is no longer serving as media agency for MasterCard, which has decided to consolidate duties with Universal McCann.

The move ends a 15-year relationship that Austin-based Idea City had with the credit card brand. From what we’re hearing, this was the shop’s largest media account.

More: “With MasterCard, it’s Like Mr. T’s Watching Out For You