Sources familiar with the matter have confirmed that GSD&M Idea City is no longer serving as media agency for MasterCard, which has decided to consolidate duties with Universal McCann.
The move ends a 15-year relationship that Austin-based Idea City had with the credit card brand. From what we’re hearing, this was the shop’s largest media account.
Advertisement
More: “With MasterCard, it’s Like Mr. T’s Watching Out For You”